1t.org operates as a catalytic platform launched by the World Economic Forum to support the global movement to conserve, restore, and grow one trillion trees by 2030, serving as a central hub for multi-stakeholder collaboration and commitment-making. The initiative functions as a free-access platform funded through the World Economic Forum's annual membership model and strategic partnerships, enabling corporations, governments, non-profits, and communities to connect, share best practices, and scale their forest conservation and restoration efforts. According to research from the World Economic Forum's Nature Action Agenda, this collaborative approach is essential for mobilizing the unprecedented scale of action required to address global deforestation and ecosystem degradation.
The platform operates through regional chapters in key geographies, including the United States, China, Pakistan, and India, each tailored to address specific regional challenges and opportunities in forest landscape restoration. These chapters facilitate local partnerships, knowledge sharing, and implementation support while maintaining a connection to the global movement. Corporate engagement forms a core component of 1t.org's strategy, with member companies making ambitious commitments to integrate forest conservation and restoration into their sustainability strategies and supply chain management, creating market signals that drive investment toward nature-based solutions.
Through its digital platform and regular events, 1t.org creates opportunities for cross-sector learning and collaboration, highlighting innovative business models, financing mechanisms, and implementation approaches that can be scaled and replicated. The initiative emphasizes the importance of quality in restoration, promoting native species, ecological integrity, and community benefits over mere tree counting. This aligns with principles outlined by the Food and Agriculture Organization of the United Nations for successful forest and landscape restoration that delivers multiple benefits for climate, biodiversity, and human wellbeing.